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The energy of the campaign was translated into architectural profiles through a process of simulating decorative elements as if they were made out of cloth.  A material not normally associated with building structures.  

This allowed us at Random Studio to reinvent the facade as well as the furniture as a unique space that embodies the spirit of lady gaga, the luxury of dom perignon, and the practicality of a functioning space catered to tasting rituals.


 

  
   


  
  
 
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