GUCCI: ROMANTIC FUTURISM

A Digital Fresco for Gucci that we made at Random Studio.

Unfolding across 33 large LED screens adorning the walls of the 3-story store in the Sichuan capital, the digital fresco is composed of layers of AI-generated imagery morphing together to create an ever-evolving fantasy landscape. Cycling through morning, afternoon and night, the once-static architecture of the building becomes an immersive, living interior that will always be different depending on when you visit.



Credits:
Geoffrey Lillemon, Finn Barry, Hugo Bruvry, Chris Hoffman, Dominique Rokebrand , Marelen Louizidou, Soren Gabel, Jules Guerin, Samuel Organ and Yung Sluga.


STILLS

     

DIGITAL ART

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