Muscle is an athletic club that combines strength training with interactive art to create an immersive workout experience. Geoffrey Lillemon, known for his online mascot #Swole Skull, has partnered with Random Studio to design and install interactive sensors on all of the gym equipment. These elements, alongside the brand's mascot #Swole Skull, transform the space into a constantly changing and dynamic environment, making each workout session unique and engaging.
The goal of Muscle is to create a one-of-a-kind gym-themed art show that can potentially become a successful business. By integrating art, fitness, and the iconic representation of the brand, Muscle aims to provide its members with a unique combination of new art with a motivating workout experience.
