The Imaginary Museum is an exhibition and digital platform inspired by the book "Le Musée Imaginaire", of former French Minister of Culture, André Malraux. In this work, Malraux discusses the impact of photography as a "humble means of dissemination intended to make the undisputed masterpieces known to those who could not afford engravings." The reproduction of artworks through photography has transformed our relationship with art, creating a "museum without walls" in our collective imagination.
This project is a reinterpretation of the book published in 1947. It compares the past photographic revolution to new methods of presenting art and their impact on the world of culture, thus creating an "imaginary museum." In this democratic spirit, through Augmented Reality and Virtual Reality, physical and digital works blend in the physical gallery and on the website, offering an immersive experience in both the real and digital worlds, where the boundary between materiality and immateriality is blurred.

The exhibition questions the place of art in space, particularly by placing digital sculptures in the public space so that users can visit the exhibition from anywhere, without having to go to the physical gallery. André Malraux's legacy is above all a desire to democratize culture and take it out of traditional dissemination places such as museums or galleries, which for many can be intimidating. The ambition of the exhibition is to modestly contribute to this democratization.

Designed as an avant-garde dissemination space, the exhibition questions the concept of reality as a corollary of the materiality of the work. Materiality should no longer be the sole criterion for validating a sculpture. This notion has become obsolete since the advent of other mediums such as performance. It is possible to acquire a performance by acquiring its protocol, so why shouldn't it be possible to own a digital sculpture? The exhibition pays tribute to the Fluxus movement that disrupted the art world by encouraging artists to question established conventions and prompting them to deconstruct artistic norms.

This exhibition and platform is curated by Mehdi Dakhli, with the support of Tatras. "Fashion brands play a significant role in how individuals perceive and interact with contemporary culture," explains the curator. On this occasion, The Imaginary Museum commissioned digital artist Geoffrey Lillemon, to create two video works inspired by the brand's universe presented on the platform

“We are thrilled to announce our collaboration with The Imaginary Museum that will bring together our iconic puffer jackets with the immersive world of digital art. Together with The Imaginary Museum, we are set to create a fashion experience that transcends conventional boundaries and invites you to explore a new dimension of wearable art”. 


Tatras will also present its latest collection on-site to exhibition visitors.

The exhibition showcases the work of artists including Gioele Amaro, Flavie Audi, Giovanni Leonardo Bassan, Alexandre Gourçon, Andreas Greiner, Monilola Olayemi Ilupeju, Egor Kraft, Oliver Laric, Geoffrey Lillemon, Giuseppe Lo Schiavo, Jonas Lund, and Natalia Mimran. A soundtrack has been specially composed by Ed Davenport to enhance the experience on the platform, which aims to simplify access to the world of art - whether physical or digital.

Curation: Mehdi Dakhli
Programming and Interaction: Your Majesty
3D Assistants: Realexis Christofides & Marlen Loizidou